I am seriously confused by the Brownback campaign. Regular readers will note I have never claimed to be some sort of campaigning genius. I'm actually pretty bad at it. Campaigning is basically sales and I would rather eat slugs smothered in liver sauce than try to sell anyone anything. I have a serious aversion to it.
Yet, when I look at the stuff the Brownback campaign is sending out, I feel like a Harvard mind jedi at campaigning in comparison.
Today's example: The campaign is sending an email with internal poll results to the general public. The purpose of the email is to counteract a SurveyUSA poll showing Brownback 8 points behind challenger Paul Davis.
Their internal poll suggests that Brownback is ahead -- by 1 point -- in Kansas. The supposed conservative incumbent governor of arguably the reddest state in the nation is ahead by 1 point with only a few months to go.
I don't even...
I guess they're sharing the "good" news that Brownback is gaining in the polls?
Our incumbent Governor should never have had so much ground to make up in the first place.
The campaign email points out that SurveyUSA poll that shows a Davis lead uses manipulated data to draw the conclusion that Davis has an 8 point lead.
Did this need pointing out? The Brownback email likely hit the inboxes of Republican activists. Yeah. We already knew SurveyUSA was a joke of a polling firm. Even without the Brownback campaign assurances, we already suspected the governor's race was much tighter than SurveyUSA polling let on.
I just don't get the reasoning behind releasing the internal poll. Those numbers don't strike me as anything to brag about.
And it doesn't seem like a bad thing to let the base have a little fear wondering about the accuracy of those SurveyUSA numbers. A resolute base salted with a bit of fear is likely to work harder.
These numbers, while close, may encourage some of the base, who were tempted to sit this one out in the first place, to do just that. I know plenty of conservatives who won't be sorry if Brownback wins in a very narrow, terrifyingly close race. If they believe that will happen, they'll be just fine hanging out at home watching NCIS instead of rallying their friends and neighbors to the polls.
Here's what the Brownback campaign SHOULD be doing: Making inroads with conservatives. How that looks, I'm not sure, but I have no problem saying conservatives are fed up with this party and specifically, this governor. If they stay home on election day, Brownback loses.